Our company is involved in preparing official permits from the Polish Ministry of Development and Technology, which allows us to export all dual-use drones, optics, and portable radiophones without VAT on the Polish side / and without VAT on the Ukrainian side.
Sony Alpha a7 III Camera with 24-105mm Lens (SKU ILCE7M3GBDI.EU)
The Sony Alpha a7 III is a versatile full-frame mirrorless camera designed for both photo and video in a wide range of shooting situations. Its updated 24.2MP Exmor R back-illuminated CMOS sensor and BIONZ X image processor deliver faster performance, better low-light results, and improved autofocus. The camera can shoot continuously at up to 10 frames per second, with reliable subject tracking and wide frame coverage. The refined Fast Hybrid AF system combines 693 phase-detection points and 425 contrast-detection areas to quickly and accurately lock focus in many lighting conditions while maintaining focus on moving subjects.
14191.81 kr net price (non-EU countries)
Anatolii Livashevskyi
Product Manager
/ ![]()
+48721808900
+48721808900
+48721808900
[email protected]
Description
The Sony Alpha a7 III is a versatile full-frame mirrorless camera designed for both photo and video in a wide range of shooting situations. Its updated 24.2MP Exmor R back-illuminated CMOS sensor and BIONZ X image processor deliver faster performance, better low-light results, and improved autofocus. The camera can shoot continuously at up to 10 frames per second, with reliable subject tracking and wide frame coverage. The refined Fast Hybrid AF system combines 693 phase-detection points and 425 contrast-detection areas to quickly and accurately lock focus in many lighting conditions while maintaining focus on moving subjects. Processing improvements also enhance image clarity and reduce noise across the ISO 100–51,200 range, which can be extended to ISO 50–204,800. For video, the a7 III records high-quality UHD 4K using the full width of the full-frame sensor, minimizing moiré and aliasing. A built-in 5-axis SteadyShot INSIDE sensor-shift image stabilization system compensates for camera shake by up to 5 stops for both stills and video.
The body has been redesigned for better handling and usability. It features a 3.0" 922k-dot tilting touchscreen LCD for flexible high- and low-angle shooting and a 2.36M-dot Tru-Finder OLED electronic viewfinder for bright, detailed eye-level viewing. Dual SD card slots are provided for flexible file management, and the camera uses the larger NP-FZ100 battery, offering up to approximately 710 shots per charge. A magnesium-alloy chassis and weather sealing make the a7 III resistant to dust and moisture for use in challenging environments.
24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor
The full-frame 24.2MP Exmor R CMOS sensor uses a back-illuminated design to improve light gathering while maintaining high resolution and fast performance. It works together with the BIONZ X processor and a high-speed front-end LSI to reduce noise, enhance detail, and boost speed. The sensor uses a gapless on-chip lens design and an anti-reflective coating to improve light collection and sharpness. A copper wiring layer improves data readout speed, supporting 14-bit high-resolution stills and a native ISO range of 100–51,200, expandable to ISO 50–204,800. This system also enables internal UHD 4K recording using the full width of the sensor and delivers a wide dynamic range of up to approximately 15 stops at low sensitivity settings.
The combination of sensor and processor allows continuous shooting at up to 10 fps at full resolution with full-time AF/AE, for up to 177 consecutive images, using either the mechanical or electronic shutter. In live view mode, continuous shooting up to 8 fps is also available.
Fast Hybrid Autofocus System
The a7 III features an advanced 4D FOCUS system that combines 693 phase-detection points covering roughly 93% of the frame with 425 contrast-detection areas. This results in fast, accurate autofocus and reliable subject tracking, with roughly double the focusing speed and improved tracking compared with earlier a7 models, including better performance in low light. The phase-detection system also supports A-mount lenses via optional LA-EA3 or LA-EA1 adapters while maintaining continuous AF/AE tracking.
The focus system supports several advanced functions, including:
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Lock-on AF, which maintains focus on moving subjects within a selectable focus frame
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Expand Flexible Spot, which uses nearby focus points to keep focus even if the subject briefly moves off the chosen point
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Eye AF, which detects and focuses on a subject’s eyes in both AF-S and AF-C modes, ideal for portraits
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Autofocus with Focus Magnifier, for precise focusing on small details
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Touch Focus and Touchpad Focus Control via the rear touchscreen, allowing intuitive focus selection even while looking through the viewfinder
5-Axis SteadyShot INSIDE Image Stabilization
The a7 III includes a 5-axis in-body image stabilization system rated at up to 5 stops of compensation. It corrects for pitch and yaw at longer focal lengths, horizontal and vertical shift for macro and close-up work, and roll for general shooting. This system works at all times, even with third-party lenses or lenses that already have optical stabilization, allowing users to shoot handheld with more confidence across a wide range of focal lengths and shooting situations.
UHD 4K Video Recording in XAVC S Format
The camera records UHD 4K internally in multiple frame rates up to 30 fps. It uses 2.4x oversampling and full pixel readout with no pixel binning to increase detail and reduce moiré and aliasing. Full-frame 4K recording quality has been improved, particularly at mid to high ISO settings, allowing full use of the sensor’s width. Full HD 1080p recording is available at up to 120 fps. Both resolutions support the XAVC S format (in an MP4 container) with 4:2:0 color sampling and a data rate up to 100 Mb/s. High-speed 120 fps Full HD capture allows 4x or 5x slow-motion playback when recording at 30p or 24p. For even higher-quality output, uncompressed 4K with 4:2:2 sampling can be sent to an external recorder via HDMI.
The a7 III offers extensive color and gamma controls, including:
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Adjustable gamma, black level, knee, color level, and more
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S-Log2 gamma, which captures significantly more dynamic range than standard REC.709 for greater flexibility in post-production
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S-Log3, which provides up to around 14 stops of dynamic range and finer control in shadow and mid-tone grading
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HLG (Hybrid Log-Gamma) and BT.2020 color space support for HDR workflows and a wide color gamut
Body Design, Handling, and Connectivity
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The XGA OLED Tru-Finder electronic viewfinder has 2.36M dots, 0.78x magnification, and provides a bright, detailed view. It supports autofocus during Focus Magnifier use and improved focus peaking for manual focus.
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The 3.0" 922k-dot rear LCD is a tilting touchscreen that can tilt up by approximately 107° and down by approximately 41°, making it easier to shoot at high or low angles and enabling touch-based focus control.
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The magnesium-alloy body is light yet rigid, with an improved lens mount for better support of heavy lenses and a stronger grip for comfortable hand-holding.
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Weather sealing helps protect against dust and moisture for reliable use outdoors.
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The NP-FZ100 battery significantly extends battery life, with an approximate rating of 710 still shots per charge.
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Dual SD card slots allow flexible file management, such as separating RAW and JPEG files or using one card as overflow. One slot supports UHS-II for faster write speeds.
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A USB 3.0 Type-C port, alongside a micro-USB port, enables faster, more reliable tethering and data transfer. The USB Type-C port can also be used to power and charge the camera while connected.
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Built-in Wi-Fi allows quick image transfer to mobile devices for online sharing, email, or cloud backup. NFC enables simple one-touch pairing with compatible devices. Once connected, a mobile device can display live view and control the shutter.
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Bluetooth connectivity can be used to acquire location information from a paired device.
Additional Camera Features
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A rating function allows you to assign 1–5 stars to images in-camera for faster sorting later.
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An advanced 1200-zone exposure metering system supports multi-segment, center-weighted, and spot metering for consistent and accurate exposures.
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Highlight metering helps protect bright areas from clipping, and Average metering improves stable exposure in changing scenes.
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Anti-flicker shooting detects flickering light (such as certain indoor lighting) and times the shutter to reduce exposure and color variations in still images.
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Picture Effect modes include Posterization (Color/BW), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta), and Soft High-Key.
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Creative Style modes include Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black & White, Sepia, and Style Box (1–6), with adjustable contrast, saturation, and sharpness.
Sony FE 24-105mm f/4 G OSS Lens Overview
The Sony FE 24-105mm f/4 G OSS is a versatile zoom lens covering wide-angle to short-telephoto focal lengths, designed for full-frame E-mount mirrorless cameras. It maintains a constant f/4 maximum aperture throughout the zoom range, providing consistent exposure and control over depth of field. Its optical design uses aspherical and extra-low dispersion elements to minimize various aberrations, color fringing, and distortion, offering sharp, high-contrast images. A Nano AR Coating reduces reflections, flare, and ghosting when shooting in strong or backlit conditions.
This lens includes Optical SteadyShot image stabilization to reduce the appearance of camera shake during handheld shooting, and this can work together with select camera bodies’ in-body stabilization systems for even better blur control. A Direct Drive Super Sonic wave AF motor and internal focusing system offer fast, quiet, and precise autofocus, making it suitable for both stills and video, while also providing smooth manual focus control. The lens features a weather-resistant construction and a fluorine-coated front element that helps repel dust, moisture, and smudges. A rounded nine-blade diaphragm creates smooth, pleasing bokeh for images using selective focus.
Key characteristics include:
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Wide to short-telephoto zoom range (24–105mm) for full-frame E-mount cameras, or approximately 36–157.5mm equivalent on APS-C bodies
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Constant f/4 aperture for consistent performance across the zoom range and good control of depth of field
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Four aspherical elements (including two Advanced Aspherical elements) for reduced spherical aberration and distortion
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Three extra-low dispersion elements to minimize chromatic aberrations and improve color accuracy
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Nano AR Coating to improve contrast and color fidelity in strong light
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Optical SteadyShot image stabilization that can work with camera sensor-shift stabilization
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Direct Drive Super Sonic wave AF motor with internal focusing for quick, quiet, and accurate AF
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Focus hold button and AF/MF switch on the barrel for direct, tactile control
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Dust- and moisture-sealed design and rubberized control rings for better handling in adverse conditions
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Fluorine-coated front element to resist fingerprints and dust
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Rounded nine-blade diaphragm for smooth background blur
Package Includes
Camera and Accessories
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Sony Alpha a7 III Mirrorless Digital Camera (body only)
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NP-FZ100 rechargeable lithium-ion battery (2280 mAh)
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Micro-USB cable
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ALC-B1EM body cap for E-mount cameras
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Accessory shoe cap
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Eyepiece cup
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Shoulder strap
Lens and Accessories
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Sony FE 24-105mm f/4 G OSS lens
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(Lens-specific caps and hood may be included depending on retail package, even if not listed in the original text.)
Sony Alpha a7 III – Key Specifications
Imaging and Storage
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Lens mount: Sony E-mount
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Camera format: Full-frame
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Pixel count:
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Actual: 25.3 megapixels
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Effective: 24.2 megapixels
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Maximum image resolution: 24 MP (6000 x 4000)
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Aspect ratios: 3:2, 16:9
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Sensor type and size: CMOS, 35.6 x 23.8 mm
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Still image file formats: JPEG, RAW
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Movie formats: AVCHD 2.0, XAVC S
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Audio formats: AC3, Dolby Digital 2-channel, Linear PCM stereo
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Bit depth: 14-bit
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Dust reduction system: Yes
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Memory card types: SD, SDHC, SDXC, Memory Stick PRO Duo, Memory Stick PRO-HG Duo
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Image stabilization: 5-axis sensor-shift
Video and Audio
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Video recording: NTSC/PAL compatible
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Video resolutions and frame rates (XAVC S via H.264):
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3840 x 2160p at 23.98 / 25 / 29.97 fps (100 Mb/s or 60 Mb/s)
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1920 x 1080p at 100 / 120 fps (100 Mb/s or 60 Mb/s)
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1920 x 1080p at 23.98 / 25 / 29.97 / 50 / 59.94 fps (50 Mb/s)
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1920 x 1080p at 50 / 59.94 fps (25 Mb/s)
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1920 x 1080p at 25 / 29.97 fps (16 Mb/s)
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1920 x 1080i at 50 / 59.94 fps (24 Mb/s or 17 Mb/s AVCHD via H.264)
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Video aspect ratio: 16:9
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Maximum video clip length: Up to 29 minutes (depending on settings and region)
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Audio recording:
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Built-in stereo microphone with video
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Optional external stereo microphone supported
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Autofocus and Viewing
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Focus type: Autofocus and manual focus
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Focus modes: Automatic (A), Single-servo AF (S), Continuous-servo AF (C), Direct Manual Focus (DMF), Manual Focus (M)
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Autofocus points:
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693 phase-detection points
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425 contrast-detection points
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Viewfinder type: Electronic
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Viewfinder size: 0.5 inch
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Viewfinder resolution: 2,359,000 dots
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Eye point: 23 mm
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Coverage: 100%
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Magnification: Approximately 0.78x
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Diopter adjustment: -4 to +3 m⁻¹
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Rear screen: 3.0 inch tilting touchscreen LCD
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Rear screen resolution: 921,600 dots
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Screen coverage: 100%
Exposure and Shooting Performance
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ISO sensitivity: Auto, 100–51,200 (expandable to 50–204,800)
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Shutter speed range: 30 seconds to 1/8000 second, plus Bulb mode
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Remote control compatibility: RM-VPR1, VCT-XPR10, VCT-VPR1, RM-SPR1, RMT-VP1K (optional)
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Metering methods: Multi-zone, center-weighted, spot, highlight-weighted
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Exposure modes: Aperture Priority, Shutter Priority, Program, Manual, Movie, Auto
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Metering range: EV -3.0 to EV 20.0
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Exposure compensation: -5 to +5 EV (1/3 or 1/2 EV steps)
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White balance modes: Auto, Daylight, Shade, Cloudy, Incandescent, Flash, multiple Fluorescent types, Underwater, Color Temperature, Custom
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Continuous shooting and buffer:
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Up to 10 fps at 24.2 MP for up to 89 RAW images
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Up to 10 fps at 24.2 MP for up to 177 JPEG images
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Additional options at 8 fps, 6 fps, and 3 fps
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Flash and Connectivity
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Flash modes: Auto, Fill, Slow Sync, Rear Sync, High-speed Sync, Red-eye Reduction, Wireless, Off
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Built-in flash: None
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Maximum flash sync speed: 1/250 second
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Flash compensation: -3 to +3 EV (1/3 or 1/2 EV steps)
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Dedicated flash system: TTL
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External flash connection: Hot shoe
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Self-timer: 2, 5, or 10 seconds
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Ports and connectors:
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3.5 mm headphone jack
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3.5 mm microphone input
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HDMI Type D (micro)
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USB 2.0 Micro-B
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USB 3.0
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USB Type-C
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Wireless: Wi-Fi capable
Power and Physical Characteristics
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Battery: 1 x NP-FZ100 rechargeable lithium-ion (7.2 V, 2280 mAh)
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Operating temperature range: 32 to 104°F (0 to 40°C)
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Dimensions (W x H x D): 5.0 x 3.8 x 2.9 inches (126.9 x 95.6 x 73.7 mm)
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Weight: 1.43 lb (650 g)
Sony FE 24-105mm f/4 G OSS Lens – Key Specifications
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Focal length: 24–105 mm
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Maximum aperture: f/4
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Minimum aperture: f/22
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Lens mount: Sony E
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Format compatibility: Full-frame
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Angle of view: 84° to 23°
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Maximum magnification: 0.31x
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Minimum focus distance: 1.25 feet (38 cm)
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Optical design: 17 elements in 14 groups
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Diaphragm: 9 rounded blades
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Focus type: Autofocus
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Image stabilization: Optical SteadyShot
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Filter size: 77 mm (front)
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Dimensions (diameter x length): 3.28 x 4.46 inches (83.4 x 113.3 mm)
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Weight: 1.5 lb (663 g)
Data sheet
Official permits of the Ministry of Development and Technology
Our company is involved in preparing official permits from the Polish Ministry of Development and Technology, which allows us to export all dual-use drones, optics, and portable radiophones without VAT on the Polish side / and without VAT on the Ukrainian side.