List of products by brand Sony

The Sony Alpha A7S III is a full-frame mirrorless camera designed for filmmakers and content creators who need high sensitivity, wide dynamic range, and professional video features in a compact body. It continues the strengths of the S series, adding a powerful new processing engine, advanced autofocus, in-body image stabilisation, and 4K recording up to 120p. The camera uses a newly developed 12.1MP back-illuminated full-frame Exmor R CMOS sensor with up to twice the readout speed of the A7S II.

The Alpha 9 III introduces a breakthrough full-frame global shutter image sensor with approximately 24.6 effective megapixels, a stacked CMOS design, and integrated memory. This advanced structure provides high resolution paired with remarkable speed. Because the sensor uses a true global shutter, fast-moving subjects can be captured without distortion, even during rapid movement. The stacked design also enables extremely fast A/D conversion with minimal delay. Combined with the powerful BIONZ XR processing engine, the camera supports continuous shooting up to 120 frames per second while maintaining accurate focus thanks to dense phase-detection AF coverage, sophisticated AI tracking, and broad subject-recognition capabilities.

The Sony Alpha a9 II is the second generation of Sony’s pro-speed full-frame mirrorless line. It builds on the original a9 by keeping the same 24.2MP stacked Exmor RS BSI CMOS sensor and BIONZ X processor, but adds faster workflow tools, better connectivity, and a more refined body design. The camera can shoot silently at up to 20 frames per second with the electronic shutter, or up to 10 fps with the mechanical shutter, across a wide ISO range that extends to ISO 204800 (expanded). 

The Sony ZV-E10 is a mirrorless camera designed specifically for vloggers and content creators. It combines a large APS-C sensor, interchangeable lenses, and creator-focused tools to offer better image quality, more control, and far greater flexibility than a typical smartphone. Inspired by the ZV-1, the ZV-E10 continues the idea of a camera built around vlogging. It is compact and lightweight but includes features that make solo shooting easier, such as a fully articulating screen for self-framing, an integrated directional microphone optimized for front-facing audio, and dedicated modes like Background Defocus and Product Showcase to highlight subjects quickly and easily.

The Sony Alpha a6400 is a compact APS-C mirrorless camera that brings many high-end features from Sony’s full-frame line into a smaller, more portable body. It offers autofocus acquisition as fast as 0.02 seconds, Real-time Eye AF and Real-time Tracking, high-speed continuous shooting up to 11 fps (with AF/AE), silent shooting up to 8 fps, an upgraded BIONZ X image processor, a 180° tilting touchscreen, UHD 4K video with full pixel readout and no pixel binning, and in-camera interval recording for time-lapse videos.

The Sony ILX-LR1 Industrial Camera combines a high-resolution full-frame sensor with an ultra-light, modular body designed for integration into drones and industrial systems. It delivers detailed 4K imagery while weighing under 9 oz, and uses a Sony E-mount so you can choose from a wide range of lenses. Despite its compact size, it includes multiple control options, HDMI and USB-C outputs, an SD card slot, and terminal-based power and remote control interfaces. The ILX-LR1 is significantly lighter than conventional Alpha cameras, making it ideal for inspection, surveying, mapping, and other industrial tasks.

The Sony RX100 VII delivers professional-level tools for both stills and video in a pocket-sized body. It’s designed to satisfy photographers, creators, and vloggers who need fast performance, strong autofocus, flexible video options, and excellent image quality in a camera you can always carry with you. Despite its compact size, the RX100 VII includes everything needed to create high-quality images and video. The 24–200 mm zoom lens offers a wide-to-telephoto range in one body, while 0.02-second autofocus, Real-time Tracking, Real-time Eye AF, improved stabilisation, and an external microphone input make it a powerful tool for serious shooting and vlogging.

The Sony RX1R III is a compact, always-with-you full-frame camera whose performance rivals Sony’s professional mirrorless models. Now in its third generation, it combines a higher-resolution 61MP sensor, faster autofocus, better video capabilities, an updated body, a larger battery, and the beloved ZEISS Sonnar T* 35mm f/2 fixed lens. It is designed as a high-performance companion camera, blending outstanding image quality with a truly portable form factor. Using the same 61MP full-frame Exmor R back-illuminated CMOS sensor found in the a7R V and a7CR, the RX1R III produces incredibly detailed images with high clarity, low noise, and up to 15 stops of dynamic range.

The Sony ZV-E1 is a compact full-frame mirrorless camera designed specifically for content creators who want professional photo and cinema-style video in a small, easy-to-carry body. It brings the imaging performance of Sony’s cinema-focused models, like the a7S series, into a vlog-friendly form with a full-frame 12MP Exmor R sensor, BIONZ XR processor, and a dedicated AI engine. With its E-mount, it supports a wide range of interchangeable lenses while remaining one of the smallest full-frame, lens-mount cameras available.

The Sony ZV-E10 II is an upgraded APS-C mirrorless camera designed around content creation. It features a new 26MP back-illuminated Exmor R CMOS sensor and the latest BIONZ XR image processor in a compact, lightweight body aimed at vloggers and hybrid creators. Its design and capabilities align it with popular Sony models like the FX30 and a6700, while keeping a creator-focused layout and interface. Built-in creative modes, a 3-capsule directional microphone, and a fully articulating 3" LCD touchscreen (with vertical orientation support and an integrated tally light) make it a versatile tool for vlogs, social media content, and everyday shooting.

The black Sony ZV-E10 II with 16–50mm lens is an updated APS-C mirrorless camera kit built specifically for content creators and vloggers. It uses a new 26MP back-illuminated Exmor R CMOS sensor and the latest BIONZ XR processor to deliver faster performance and higher image quality, while remaining small and lightweight. Its capabilities put it in the same family as popular models like the FX30 and a6700, but with a creator-friendly layout. Built-in creative modes, a 3-capsule directional microphone, and a fully articulating 3" LCD touchscreen with vertical support and an integrated tally lamp make it an excellent all-round vlogging tool.