New products

Hasselblad Digital Back H6D-100c EU (SKU CP.HB.00000160.01)
94876.35 AED
Tax included
The Hasselblad H6D-100c Digital Back is designed as a flexible, high-end imaging solution that can be used on both view and technical cameras as well as on H6D system bodies. Built around a large 100MP CMOS sensor measuring 53.4 x 40 mm, it delivers an impressive 15 stops of dynamic range, 16-bit color depth, and a wide ISO range from 64 to 12800. Hasselblad’s Natural Color Solution helps maintain accurate, consistent color rendition and smooth tonal transitions. In addition to still images, the back can also record UHD 4K and Full HD video in Hasselblad RAW format.
Hasselblad 907X 50C (SKU H630-1)
24036.08 AED
Tax included
The Hasselblad 907X 50C is a uniquely modular medium format system that combines the aesthetic and handling of Hasselblad’s classic film cameras with the advanced digital capabilities of their modern lineup. The system consists of the 907X camera body and the CFV II 50C digital back, which work together to create a flexible and distinctive photographic tool. The 907X is the smallest and lightest medium format camera body Hasselblad has ever produced, measuring just over an inch thick and weighing only 7 ounces.
Fujifilm X100VI Silver (SKU 16821793)
6235.17 AED
Tax included
FUJIFILM continues to refine the retro-inspired design and ergonomics of the X100-series with the X100VI Mirrorless Camera. This model maintains the compact, touch-friendly form factor the series is known for while adding the performance and resolution of FUJIFILM’s flagship APS-C sensor and processor. With its blend of classic looks and advanced technology, the X100VI is designed for everyday creativity, helping photographers transform ordinary moments into memorable images.
Fujifilm X100VI Black (SKU 16821884)
6235.17 AED
Tax included
FUJIFILM continues to refine the retro-inspired design and ergonomics of the X100-series with the X100VI Mirrorless Camera. This model maintains the compact, touch-friendly form factor the series is known for while adding the performance and resolution of FUJIFILM’s flagship APS-C sensor and processor. With its blend of classic looks and advanced technology, the X100VI is designed for everyday creativity, helping photographers transform ordinary moments into memorable images.
Fujifilm X-T50 XF16-50 F2.8-4.8 R LM WR Silver (SKU FU-XT50-1650S)
6577.75 AED
Tax included
The FUJIFILM X-T50 combines flagship-level technology with extensive access to film simulations. Thanks to its dedicated film simulation dial, it is an excellent choice for photographers who want to take full advantage of FUJIFILM’s many film looks, including the latest REALA ACE. It shares the same 40.2-megapixel X-Trans CMOS 5 HR sensor and X-Processor 5 as the X100VI, but adds the flexibility of interchangeable lenses. With its slim, lightweight design, the X-T50 is ideal for travel and delivers high-quality photos and videos with a wide range of film simulations ready to use.
Fujifilm X-T50 XF16-50 F2.8-4.8 R LM WR Char. Silver (SKU FU-XT50-1650CS)
6577.75 AED
Tax included
The FUJIFILM X-T50 combines flagship-level technology with extensive access to film simulations. Thanks to its dedicated film simulation dial, it is an excellent choice for photographers who want to take full advantage of FUJIFILM’s many film looks, including the latest REALA ACE. It shares the same 40.2-megapixel X-Trans CMOS 5 HR sensor and X-Processor 5 as the X100VI, but adds the flexibility of interchangeable lenses. With its slim, lightweight design, the X-T50 is ideal for travel and delivers high-quality photos and videos with a wide range of film simulations ready to use.
Fujifilm X-T50 XF16-50 F2.8-4.8 R LM WR Black (SKU FU-XT50-1650B)
6577.75 AED
Tax included
The FUJIFILM X-T50 combines flagship-level technology with extensive access to film simulations. Thanks to its dedicated film simulation dial, it is an excellent choice for photographers who want to take full advantage of FUJIFILM’s many film looks, including the latest REALA ACE. It shares the same 40.2-megapixel X-Trans CMOS 5 HR sensor and X-Processor 5 as the X100VI, but adds the flexibility of interchangeable lenses. With its slim, lightweight design, the X-T50 is ideal for travel and delivers high-quality photos and videos with a wide range of film simulations ready to use.
Fujifilm X-T50 XC15-45 F3.5-5.6 OIS PZ Silver (SKU FU-XT50-1545S)
5538.61 AED
Tax included
The FUJIFILM X-T50 combines flagship technology with direct access to film simulations. Its dedicated film simulation dial makes it ideal for photographers who want to quickly switch between FUJIFILM’s signature looks, including the latest REALA ACE. It shares the same 40.2-megapixel X-Trans CMOS 5 HR sensor and X-Processor 5 found in the X100VI, but adds the flexibility of interchangeable lenses. With its lightweight, compact body, the X-T50 is easy to travel with while delivering strong photo and video performance enhanced by FUJIFILM’s full range of film simulations.
Fujifilm X-T50 XC15-45 F3.5-5.6 OIS PZ Char. Silver (SKU FU-XT50-1545CS)
5538.61 AED
Tax included
The FUJIFILM X-T50 blends flagship performance with enhanced access to film simulations. Its dedicated film simulation dial makes it ideal for photographers who want to explore FUJIFILM’s distinctive film looks, including the latest REALA ACE. The camera uses the same 40.2-megapixel X-Trans CMOS 5 HR sensor and X-Processor 5 as the X100VI, but adds the flexibility of using interchangeable X-series lenses. With its lightweight and compact body, the X-T50 is easy to travel with and delivers excellent photo and video quality enhanced by the full range of FUJIFILM film simulations.
Fujifilm X-T50 XC15-45 F3.5-5.6 OIS PZ Black (SKU FU-XT50-1545B)
5538.61 AED
Tax included
The FUJIFILM X-T50 combines flagship technology with direct access to film simulations. Its dedicated film simulation dial makes it ideal for photographers who want to quickly switch between FUJIFILM’s signature looks, including the latest REALA ACE. It shares the same 40.2-megapixel X-Trans CMOS 5 HR sensor and X-Processor 5 found in the X100VI, but adds the flexibility of interchangeable lenses. With its lightweight, compact body, the X-T50 is easy to travel with while delivering strong photo and video performance enhanced by FUJIFILM’s full range of film simulations.
Fujifilm X-T50 Body Silver (SKU FU-XT50-BS)
5192.25 AED
Tax included
The FUJIFILM X-T50 continues the X-T Series tradition with a look that closely resembles a classic film camera. The compact body weighs approximately 438 g (0.96 lb), including battery and memory card. With its clean lines, refined styling, and comfortable ergonomics, it is easy to carry and enjoyable to use wherever your creativity takes you. The X-T50 introduces a new rounded body design. Although slightly larger than the X-T30 II, it still feels compact in hand and offers improved handling. The thumb grip extends more smoothly than on previous models, giving a more secure and satisfying hold on the camera.
Fujifilm X-T50 Body Charcoal Silver (SKU FU-XT50-BCS)
5192.25 AED
Tax included
The FUJIFILM X-T50 continues the X-T Series tradition with a look that closely resembles a classic film camera. The compact body weighs approximately 438 g (0.96 lb), including battery and memory card. With its clean lines, refined styling, and comfortable ergonomics, it is easy to carry and enjoyable to use wherever your creativity takes you. The X-T50 introduces a new rounded body design. Although slightly larger than the X-T30 II, it still feels compact in hand and offers improved handling. The thumb grip extends more smoothly than on previous models, giving a more secure and satisfying hold on the camera.
Fujifilm X-T50 Body Black (SKU FU-XT50-BB)
5192.25 AED
Tax included
The FUJIFILM X-T50 continues the X-T Series tradition with a look that closely resembles a classic film camera. The compact body weighs approximately 438 g (0.96 lb), including battery and memory card. With its clean lines, refined styling, and comfortable ergonomics, it is easy to carry and enjoyable to use wherever your creativity takes you. The X-T50 introduces a new rounded body design. Although slightly larger than the X-T30 II, it still feels compact in hand and offers improved handling. The thumb grip extends more smoothly than on previous models, giving a more secure and satisfying hold on the camera.
Fujifilm X-T5 XF16-50 F2.8-4.8 R LM WR Silver (SKU FU-XT5-1650S)
8060.27 AED
Tax included
This set combines the silver FUJIFILM X-T5 APS-C mirrorless camera with the XF 16-50mm f/2.8-4.8 R LM WR standard zoom lens. Together, they form a flexible, travel-friendly system designed to capture high-quality photos and videos in a wide variety of situations. The lens offers a 24–76mm full-frame equivalent range and matches the X-T5’s compact, lightweight design. The X-T5 is a powerful multimedia mirrorless camera built around a 40MP APS-C X-Trans CMOS 5 HR back-illuminated sensor. Similar in size to the original X-T1 and lighter than the X-T4, it retains FUJIFILM’s classic dial-based control scheme while adding advanced modern features.
Fujifilm X-T5 XF16-50 F2.8-4.8 R LM WR Black (SKU FU-XT5-1650B)
8060.27 AED
Tax included
This set combines the black FUJIFILM X-T5 APS-C mirrorless camera with the XF 16-50mm f/2.8-4.8 R LM WR standard zoom lens. Together they provide a compact, powerful system suitable for stills and video in a wide range of situations. The lens offers a 24–76mm full-frame equivalent focal range and a lightweight design that pairs perfectly with the X-T5. The X-T5 is a compact multimedia camera built around a 40MP APS-C X-Trans CMOS 5 HR back-illuminated sensor. It is similar in size to the original X-T1 and lighter than the X-T4, yet it carries a full suite of modern features.
Fujifilm X-T5 Body Silver (SKU FU-16782272)
6723.24 AED
Tax included
The FUJIFILM X-T5 is a portable yet highly capable mirrorless camera built around a newly developed 40MP APS-C X-Trans CMOS 5 HR back-illuminated sensor. Similar in size to the original X-T1 and lighter than the X-T4, it combines a classic dial-based control layout with the latest imaging technology. Key features include in-body image stabilization with up to seven stops of compensation, a Pixel Shift Multi-Shot mode that produces 160MP files, and ultra-fast electronic shutter speeds up to 1/180,000 second.
Fujifilm X-T5 16-80 KIT Silver (SKU FU-16782600)
8395.39 AED
Tax included
The FUJIFILM X-T5 is a compact yet highly capable multimedia mirrorless camera built around a newly developed 40MP APS-C X-Trans CMOS 5 HR back-illuminated sensor. Similar in size to the original X-T1 and lighter than the X-T4, it combines a classic, dial-based control layout with advanced modern technology. Key features include in-body image stabilization with up to seven stops of compensation, a Pixel Shift Multi-Shot mode that produces 160MP files, and an ultra-fast electronic shutter offering speeds up to 1/180,000 second.
Fujifilm X-T30 III XC13-33mm F3.5-6.3 OIS Silver (SKU FU-XT30IIIXC1333SL)
3806.7 AED
Tax included
The FUJIFILM X-T30 III (Silver) is a compact, retro-styled mirrorless camera designed to expand your creative options wherever you go. Inspired by classic analog cameras, it combines advanced still and video technology with a stylish, highly portable body. A centrally positioned electronic viewfinder and multiple physical dials provide a familiar SLR-style handling experience, while a one-touch fully automatic mode is available when you prefer the camera to take care of settings. 
Fujifilm X-T30 III XC13-33mm F3.5-6.3 OIS Charcoal Silver (SKU FU-XT30IIIXC1333CS)
3806.7 AED
Tax included
The FUJIFILM X-T30 III is a compact, retro-styled mirrorless camera that brings advanced photo and video tools into a small, portable body. Its centrally placed electronic viewfinder and multiple physical dials deliver a classic SLR-style shooting feel, while a simple one-touch fully automatic mode is available whenever you want the camera to handle the technical side. This combination lets creators stay focused on their subject without compromising image quality. FUJIFILM’s film simulations, user-made “recipes,” and the wide X-mount lens system offer huge creative flexibility.
Fujifilm X-T30 III XC13-33mm F3.5-6.3 OIS Black (SKU FU-XT30IIIXC1333BL)
3806.7 AED
Tax included
The FUJIFILM X-T30 III is a compact, analog-inspired mirrorless camera that brings advanced photo and video features into a small, stylish body. With its centrally positioned electronic viewfinder and classic physical dials, it offers a traditional SLR-style shooting experience, while a single-switch fully automatic mode is available when you want the camera to handle everything. This flexibility lets you concentrate on your subject without sacrificing image quality. FUJIFILM’s film simulations, custom image “recipes,” and a wide X-mount lens system give you extensive room for creative expression.
Fujifilm X-S20 XF16-50 F2.8-4.8 R LM WR Black (SKU FU-X20-1650B)
6231.39 AED
Tax included
The FUJIFILM X-S20 is designed as an everyday, go-anywhere tool for photographers and content creators who want strong performance in a compact body. It delivers impressive results whether you are traveling, documenting daily life, or filming content for online platforms. For the first time in the X-S series, the 26.1MP X-Trans CMOS 4 sensor is paired with the X-Processor 5 imaging engine. This combination enables fast still and video processing, more responsive and accurate autofocus, FUJIFILM’s renowned color science, and five-axis in-body image stabilization offering up to seven stops of compensation.
Fujifilm X-S20 xc15-45 vlogger kit (SKU FU-X-S20VK)
5538.61 AED
Tax included
Compact yet powerful, the FUJIFILM X-S20 is designed as an everyday companion for photographers and content creators who want high-quality results in both travel and daily life. It offers strong stills and video performance in a small, lightweight body. For the first time in the X-S series, the 26.1MP X-Trans CMOS 4 sensor is paired with the X-Processor 5 imaging engine. This combination delivers fast image and video processing, improved autofocus speed and accuracy, FUJIFILM’s renowned color rendering, and five-axis in-body image stabilization with up to seven stops of compensation.
Fujifilm X-S20 with XC15-45mmF3.5-5.6 OIS PZ (SKU FU-XS201545)
5192.25 AED
Tax included
The FUJIFILM X-S20 is designed as a powerful everyday camera for both photographers and content creators, offering performance beyond what its compact size suggests. It delivers excellent results whether you are documenting big adventures or quiet, personal moments. For the first time in the X-S series, the 26.1MP X-Trans CMOS 4 sensor is paired with the X-Processor 5 imaging engine. This combination provides high-speed still and video processing, faster and more accurate autofocus, FUJIFILM’s well-known color science, and five-axis in-body image stabilization with up to seven stops of compensation.
Fujifilm X-S20 Body (SKU FU-XS20)
4845.88 AED
Tax included
A capable everyday companion, the FUJIFILM X-S20 is designed to deliver performance beyond its compact size for both photographers and content creators. Whether you are traveling, vlogging, or capturing quiet, personal moments, the X-S20 provides powerful tools in a portable body. For the first time in the X-S series, the 26.1MP X-Trans CMOS 4 sensor is paired with the X-Processor 5 imaging engine. This combination brings high-speed image and video processing, faster and more accurate autofocus, FUJIFILM’s renowned color science, and five-axis in-body image stabilization offering up to seven stops of compensation.