New products

Fujifilm X-T50 XC15-45 F3.5-5.6 OIS PZ Black (SKU FU-XT50-1545B)
1507.91 $
Tax included
The FUJIFILM X-T50 combines flagship technology with direct access to film simulations. Its dedicated film simulation dial makes it ideal for photographers who want to quickly switch between FUJIFILM’s signature looks, including the latest REALA ACE. It shares the same 40.2-megapixel X-Trans CMOS 5 HR sensor and X-Processor 5 found in the X100VI, but adds the flexibility of interchangeable lenses. With its lightweight, compact body, the X-T50 is easy to travel with while delivering strong photo and video performance enhanced by FUJIFILM’s full range of film simulations.
Fujifilm X-T50 Body Silver (SKU FU-XT50-BS)
1413.61 $
Tax included
The FUJIFILM X-T50 continues the X-T Series tradition with a look that closely resembles a classic film camera. The compact body weighs approximately 438 g (0.96 lb), including battery and memory card. With its clean lines, refined styling, and comfortable ergonomics, it is easy to carry and enjoyable to use wherever your creativity takes you. The X-T50 introduces a new rounded body design. Although slightly larger than the X-T30 II, it still feels compact in hand and offers improved handling. The thumb grip extends more smoothly than on previous models, giving a more secure and satisfying hold on the camera.
Fujifilm X-T50 Body Charcoal Silver (SKU FU-XT50-BCS)
1413.61 $
Tax included
The FUJIFILM X-T50 continues the X-T Series tradition with a look that closely resembles a classic film camera. The compact body weighs approximately 438 g (0.96 lb), including battery and memory card. With its clean lines, refined styling, and comfortable ergonomics, it is easy to carry and enjoyable to use wherever your creativity takes you. The X-T50 introduces a new rounded body design. Although slightly larger than the X-T30 II, it still feels compact in hand and offers improved handling. The thumb grip extends more smoothly than on previous models, giving a more secure and satisfying hold on the camera.
Fujifilm X-T50 Body Black (SKU FU-XT50-BB)
1413.61 $
Tax included
The FUJIFILM X-T50 continues the X-T Series tradition with a look that closely resembles a classic film camera. The compact body weighs approximately 438 g (0.96 lb), including battery and memory card. With its clean lines, refined styling, and comfortable ergonomics, it is easy to carry and enjoyable to use wherever your creativity takes you. The X-T50 introduces a new rounded body design. Although slightly larger than the X-T30 II, it still feels compact in hand and offers improved handling. The thumb grip extends more smoothly than on previous models, giving a more secure and satisfying hold on the camera.
Fujifilm X-T5 XF16-50 F2.8-4.8 R LM WR Silver (SKU FU-XT5-1650S)
2194.44 $
Tax included
This set combines the silver FUJIFILM X-T5 APS-C mirrorless camera with the XF 16-50mm f/2.8-4.8 R LM WR standard zoom lens. Together, they form a flexible, travel-friendly system designed to capture high-quality photos and videos in a wide variety of situations. The lens offers a 24–76mm full-frame equivalent range and matches the X-T5’s compact, lightweight design. The X-T5 is a powerful multimedia mirrorless camera built around a 40MP APS-C X-Trans CMOS 5 HR back-illuminated sensor. Similar in size to the original X-T1 and lighter than the X-T4, it retains FUJIFILM’s classic dial-based control scheme while adding advanced modern features.
Fujifilm X-T5 XF16-50 F2.8-4.8 R LM WR Black (SKU FU-XT5-1650B)
2194.44 $
Tax included
This set combines the black FUJIFILM X-T5 APS-C mirrorless camera with the XF 16-50mm f/2.8-4.8 R LM WR standard zoom lens. Together they provide a compact, powerful system suitable for stills and video in a wide range of situations. The lens offers a 24–76mm full-frame equivalent focal range and a lightweight design that pairs perfectly with the X-T5. The X-T5 is a compact multimedia camera built around a 40MP APS-C X-Trans CMOS 5 HR back-illuminated sensor. It is similar in size to the original X-T1 and lighter than the X-T4, yet it carries a full suite of modern features.
Fujifilm X-T5 Body Silver (SKU FU-16782272)
1830.43 $
Tax included
The FUJIFILM X-T5 is a portable yet highly capable mirrorless camera built around a newly developed 40MP APS-C X-Trans CMOS 5 HR back-illuminated sensor. Similar in size to the original X-T1 and lighter than the X-T4, it combines a classic dial-based control layout with the latest imaging technology. Key features include in-body image stabilization with up to seven stops of compensation, a Pixel Shift Multi-Shot mode that produces 160MP files, and ultra-fast electronic shutter speeds up to 1/180,000 second.
Fujifilm X-T5 16-80 KIT Silver (SKU FU-16782600)
2285.68 $
Tax included
The FUJIFILM X-T5 is a compact yet highly capable multimedia mirrorless camera built around a newly developed 40MP APS-C X-Trans CMOS 5 HR back-illuminated sensor. Similar in size to the original X-T1 and lighter than the X-T4, it combines a classic, dial-based control layout with advanced modern technology. Key features include in-body image stabilization with up to seven stops of compensation, a Pixel Shift Multi-Shot mode that produces 160MP files, and an ultra-fast electronic shutter offering speeds up to 1/180,000 second.
Fujifilm X-T30 III XC13-33mm F3.5-6.3 OIS Silver (SKU FU-XT30IIIXC1333SL)
1036.39 $
Tax included
The FUJIFILM X-T30 III (Silver) is a compact, retro-styled mirrorless camera designed to expand your creative options wherever you go. Inspired by classic analog cameras, it combines advanced still and video technology with a stylish, highly portable body. A centrally positioned electronic viewfinder and multiple physical dials provide a familiar SLR-style handling experience, while a one-touch fully automatic mode is available when you prefer the camera to take care of settings. 
Fujifilm X-T30 III XC13-33mm F3.5-6.3 OIS Charcoal Silver (SKU FU-XT30IIIXC1333CS)
1036.39 $
Tax included
The FUJIFILM X-T30 III is a compact, retro-styled mirrorless camera that brings advanced photo and video tools into a small, portable body. Its centrally placed electronic viewfinder and multiple physical dials deliver a classic SLR-style shooting feel, while a simple one-touch fully automatic mode is available whenever you want the camera to handle the technical side. This combination lets creators stay focused on their subject without compromising image quality. FUJIFILM’s film simulations, user-made “recipes,” and the wide X-mount lens system offer huge creative flexibility.
Fujifilm X-T30 III XC13-33mm F3.5-6.3 OIS Black (SKU FU-XT30IIIXC1333BL)
1036.39 $
Tax included
The FUJIFILM X-T30 III is a compact, analog-inspired mirrorless camera that brings advanced photo and video features into a small, stylish body. With its centrally positioned electronic viewfinder and classic physical dials, it offers a traditional SLR-style shooting experience, while a single-switch fully automatic mode is available when you want the camera to handle everything. This flexibility lets you concentrate on your subject without sacrificing image quality. FUJIFILM’s film simulations, custom image “recipes,” and a wide X-mount lens system give you extensive room for creative expression.
Fujifilm X-S20 XF16-50 F2.8-4.8 R LM WR Black (SKU FU-X20-1650B)
1696.52 $
Tax included
The FUJIFILM X-S20 is designed as an everyday, go-anywhere tool for photographers and content creators who want strong performance in a compact body. It delivers impressive results whether you are traveling, documenting daily life, or filming content for online platforms. For the first time in the X-S series, the 26.1MP X-Trans CMOS 4 sensor is paired with the X-Processor 5 imaging engine. This combination enables fast still and video processing, more responsive and accurate autofocus, FUJIFILM’s renowned color science, and five-axis in-body image stabilization offering up to seven stops of compensation.
Fujifilm X-S20 xc15-45 vlogger kit (SKU FU-X-S20VK)
1507.91 $
Tax included
Compact yet powerful, the FUJIFILM X-S20 is designed as an everyday companion for photographers and content creators who want high-quality results in both travel and daily life. It offers strong stills and video performance in a small, lightweight body. For the first time in the X-S series, the 26.1MP X-Trans CMOS 4 sensor is paired with the X-Processor 5 imaging engine. This combination delivers fast image and video processing, improved autofocus speed and accuracy, FUJIFILM’s renowned color rendering, and five-axis in-body image stabilization with up to seven stops of compensation.
Fujifilm X-S20 with XC15-45mmF3.5-5.6 OIS PZ (SKU FU-XS201545)
1413.61 $
Tax included
The FUJIFILM X-S20 is designed as a powerful everyday camera for both photographers and content creators, offering performance beyond what its compact size suggests. It delivers excellent results whether you are documenting big adventures or quiet, personal moments. For the first time in the X-S series, the 26.1MP X-Trans CMOS 4 sensor is paired with the X-Processor 5 imaging engine. This combination provides high-speed still and video processing, faster and more accurate autofocus, FUJIFILM’s well-known color science, and five-axis in-body image stabilization with up to seven stops of compensation.
Fujifilm X-S20 Body (SKU FU-XS20)
1319.31 $
Tax included
A capable everyday companion, the FUJIFILM X-S20 is designed to deliver performance beyond its compact size for both photographers and content creators. Whether you are traveling, vlogging, or capturing quiet, personal moments, the X-S20 provides powerful tools in a portable body. For the first time in the X-S series, the 26.1MP X-Trans CMOS 4 sensor is paired with the X-Processor 5 imaging engine. This combination brings high-speed image and video processing, faster and more accurate autofocus, FUJIFILM’s renowned color science, and five-axis in-body image stabilization offering up to seven stops of compensation.
AGM observir lrf 25-256 thermal and digital binocular (OBSE25-256-LRF)
1366.94 $
Tax included
The AGM ObservIR LRF Thermal & Digital Day/Night Vision binocular is engineered as one of the most advanced and feature-rich optical systems available. Its core performance is powered by a high-sensitivity 12-micron thermal detector within the primary thermal viewing channel. In addition to this capability, the system includes a digital day/night channel that significantly improves visual recognition of targets first detected through thermal imaging. A built-in 1,000-meter eye-safe laser rangefinder further enhances functionality, supported by 64 GB of internal storage and Wi-Fi connectivity.
AGM observir lrf 35-384 thermal and digital binocular (OBSE35-384-LRF)
2375.66 $
Tax included
The AGM ObservIR LRF Thermal & Digital Day/Night Vision binocular is designed as one of the most advanced and feature-rich optical systems available. Its primary performance is driven by the main thermal viewing channel, which uses a highly sensitive 12-micron detector. Unlike typical thermal binoculars, the ObservIR LRF also includes a digital day/night channel that greatly improves identification of targets first located through the thermal image. A built-in 1,000-meter laser rangefinder adds another level of capability, supported by 64 GB of internal memory and Wi-Fi compatibility.
AGM observir lrf 35-640 thermal and digital binocular (OBSE35-640-LRF)
3318.38 $
Tax included
The AGM ObservIR LRF Thermal & Digital Day/Night Vision binocular is one of the most advanced and feature-rich optical systems available. Its primary performance comes from the main thermal viewing channel, equipped with a high-sensitivity 12-micron detector. Unlike many competing thermal binoculars, the ObservIR LRF also includes a digital day/night channel, making it easier to accurately identify targets detected through the thermal image. A built-in 1,000-meter laser rangefinder further enhances its capability, supported by 64 GB of internal memory and Wi-Fi connectivity.
AGM observir lrf 50-640 thermal and digital binocular (OBSE50-640-LRF)
3884.01 $
Tax included
The AGM ObservIR LRF Thermal & Digital Day/Night Vision binocular is among the most advanced and feature-rich optical devices available today. Its core capability comes from the main thermal viewing channel, which uses a high-sensitivity 12-micron detector. In addition to its thermal performance, the system includes a digital day/night channel that enhances identification of targets first detected through thermal imaging. A built-in 1,000-meter laser rangefinder further elevates its capability, working alongside 64 GB of internal memory and Wi-Fi connectivity.
AGM observir lrf 60-1280 thermal and digital binocular (OBSE60-1280-LRF)
5910.87 $
Tax included
The AGM ObservIR LRF Thermal & Digital Day/Night Vision binocular is one of the most advanced and feature-rich optical systems available. Its primary performance comes from the main thermal viewing channel, powered by a high-sensitivity 12-micron detector. In addition to thermal imaging, the ObservIR LRF includes a digital day/night channel, which helps users positively identify targets detected thermally. A built-in 1,000-meter laser rangefinder further enhances its capabilities, complemented by 64 GB of internal storage and Wi-Fi support.
Fujifilm x-h2 xf16-80mm f4 ois kit (SKU FU-X-H2-XF16-80)
3298.11 $
Tax included
The FUJIFILM X-H2 pushes the limits of APS-C imaging with a groundbreaking 40MP backside-illuminated sensor and a wide range of advanced features in a compact, durable X-series body. Positioned as the flagship of the X-System, it inherits several technologies from the GFX medium-format lineup, offering exceptional image quality, detail, and color reproduction that set a new standard for crop-sensor cameras—all while maintaining the portability and clean design that define the X-series.
Fujifilm X-H2 (SKU FU-X-H2)
2099.8 $
Tax included
The FUJIFILM X-H2 pushes APS-C imaging forward with a high-resolution 40MP backside-illuminated (BSI) X-Trans 5 sensor and a suite of advanced features packed into a compact, rugged X-Series body. Designed for photographers and videographers who demand detail, color accuracy, and speed, the X-H2 brings GFX-class technologies to a crop-sensor platform while keeping a familiar, travel-friendly form. The APS-C backside-illuminated sensor increases resolution and improves low-light performance. The X-Trans color filter array reduces moiré and produces natural color rendering and smooth tonal transitions.
Fujifilm X-H1 Body only 24MP X-Trans CMOS III In-Body IS (SKU FU-XH1B)
1222.83 $
Tax included
The FUJIFILM X-H1 is built for demanding photo and video work, combining a rugged magnesium-alloy body with pro-level imaging and movie features. It uses a 24.3MP APS-C X-Trans CMOS III sensor and the X-Processor Pro engine to deliver fast, low-noise results up to ISO 51200. A five-axis in-body image stabilization system (IBIS) helps recover up to about 5.5 stops of shutter speed, making sharp handheld shooting easier in low light. The X-H1 records DCI 4K (4096 × 2160) internally at 24 fps with an internal bitrate up to 200 Mb/s.
Fujifilm X-H1 Body + Battery grip (SKU FU-XH1B+BG)
2069.39 $
Tax included
A versatile kit for photo and video, this FUJIFILM X-H1 Mirrorless Camera Body with Vertical Power Booster Grip pairs the professional X-H1 body with the VPB-XH1 grip and two extra NP-W126S batteries. The grip extends battery life, improves portrait handling, boosts burst performance in Boost mode, and extends 4K recording time to about 30 minutes. Two additional NP-W126S batteries are included. Durable magnesium-alloy construction with weather sealing and rugged ergonomics. 24.3MP APS-C X-Trans CMOS III sensor (no optical low-pass filter) for high sharpness, rich color, and reduced moiré.