New products

Sony Alpha a9 mkII Body (SKU ILCE9M2B.CEC)
4654.77 $
Tax included
The Sony Alpha a9 II is the second generation of Sony’s pro-speed full-frame mirrorless line. It builds on the original a9 by keeping the same 24.2MP stacked Exmor RS BSI CMOS sensor and BIONZ X processor, but adds faster workflow tools, better connectivity, and a more refined body design. The camera can shoot silently at up to 20 frames per second with the electronic shutter, or up to 10 fps with the mechanical shutter, across a wide ISO range that extends to ISO 204800 (expanded). 
Sony Alpha a9 III Body (SKU ILCE9M3B.CEC)
6297.91 $
Tax included
The Alpha 9 III introduces a breakthrough full-frame global shutter image sensor with approximately 24.6 effective megapixels, a stacked CMOS design, and integrated memory. This advanced structure provides high resolution paired with remarkable speed. Because the sensor uses a true global shutter, fast-moving subjects can be captured without distortion, even during rapid movement. The stacked design also enables extremely fast A/D conversion with minimal delay. Combined with the powerful BIONZ XR processing engine, the camera supports continuous shooting up to 120 frames per second while maintaining accurate focus thanks to dense phase-detection AF coverage, sophisticated AI tracking, and broad subject-recognition capabilities.
Sony Alpha A7S III + Sony XLR-K3M Adapter Kit (SKU BUN-A7SIIIXLRK3M)
4381.78 $
Tax included
The Sony Alpha A7S III is a full-frame mirrorless camera designed for filmmakers and content creators who need high sensitivity, wide dynamic range, and professional video features in a compact body. It continues the strengths of the S series, adding a powerful new processing engine, advanced autofocus, in-body image stabilisation, and 4K recording up to 120p. The camera uses a newly developed 12.1MP back-illuminated full-frame Exmor R CMOS sensor with up to twice the readout speed of the A7S II.
Sony Alpha a7CR Body (Silver) (SKU ILCE7CRS.CEC)
3452.01 $
Tax included
The Silver Sony a7CR is a compact mirrorless camera that delivers professional image quality in a body designed for all-day carry. It uses the same 61MP full-frame sensor and BIONZ XR processor found in Sony’s higher-end models, combining high resolution, strong processing power, and portability. The sensor design includes a copper wiring layer for faster data readout, enabling 14-bit high-resolution stills. The native ISO range is 100–32000, expandable to 50–102400 for stills. The BIONZ XR engine provides up to 8 times more processing power than previous generations.
Sony Alpha a7CR Body (Black) (SKU ILCE7CRB.CEC)
3452.01 $
Tax included
The black Sony a7CR is a compact mirrorless camera that delivers professional image quality in a body designed for all-day carry. It uses the same 61MP full-frame sensor and BIONZ XR processor found in Sony’s higher-end models, combining high resolution, strong processing power, and portability. The sensor design includes a copper wiring layer for faster data readout, enabling 14-bit high-resolution stills. The native ISO range is 100–32000, expandable to 50–102400 for stills. The BIONZ XR engine provides up to 8 times more processing power than previous generations.
Sony Alpha a7C with FE 28-60mm f/4-6.3 (Silver) (SKU ILCE7CLS.CEC)
1788.98 $
Tax included
The Silver Sony Alpha a7C combines the benefits of a full-frame sensor with a highly portable, streamlined body. With its 24.2MP Exmor R BSI CMOS sensor, the camera is built for both photography and video while remaining convenient enough for everyday carry. Its full-frame sensor and BIONZ X processor deliver up to 15 stops of dynamic range, UHD 4K video recording, extended ISO sensitivity from 50 to 204800, and continuous shooting up to 10 fps for capturing fast-moving subjects. The sensor integrates a Fast Hybrid AF system that uses 693 phase-detection points and 425 contrast-detection areas for fast and accurate focusing.
Sony Alpha a7C with FE 28-60mm f/4-6.3 (Black) (SKU ILCE7CLB.CEC)
1788.98 $
Tax included
The black Sony Alpha a7C combines the benefits of a full-frame sensor with a highly portable, streamlined body. With its 24.2MP Exmor R BSI CMOS sensor, the camera is built for both photography and video while remaining convenient enough for everyday carry. Its full-frame sensor and BIONZ X processor deliver up to 15 stops of dynamic range, UHD 4K video recording, extended ISO sensitivity from 50 to 204800, and continuous shooting up to 10 fps for capturing fast-moving subjects. The sensor integrates a Fast Hybrid AF system that uses 693 phase-detection points and 425 contrast-detection areas for fast and accurate focusing.
Sony Alpha a7C II with SEL2860 Lens Kit (Silver) (SKU ILCE7CM2LS.CEC)
2419.03 $
Tax included
The Sony a7C II builds on the slim, full-frame design of the first-generation a7C and adds higher resolution, more advanced autofocus, improved in-body image stabilization, and stronger video features. It keeps the same compact, everyday carry form factor while offering performance that suits serious hybrid photo and video work. The a7C II uses a 33MP full-frame Exmor R back-illuminated CMOS sensor working together with a BIONZ XR processor. This combination supports 10-bit 4K recording at up to 30 fps and continuous still shooting up to 10 fps with full AF and AE, using either the mechanical or electronic shutter.
Sony Alpha a7C II with SEL2860 Lens Kit (Black) (SKU ILCE7CM2LB.CEC)
2419.03 $
Tax included
The Sony a7C II builds on the slim, full-frame design of the first-generation a7C and adds higher resolution, more advanced autofocus, improved in-body image stabilization, and stronger video features. It keeps the same compact, everyday carry form factor while offering performance that suits serious hybrid photo and video work. The a7C II uses a 33MP full-frame Exmor R back-illuminated CMOS sensor working together with a BIONZ XR processor. This combination supports 10-bit 4K recording at up to 30 fps and continuous still shooting up to 10 fps with full AF and AE, using either the mechanical or electronic shutter.
Sony Alpha a7C II Body (Silver) (SKU ILCE7CM2S.CEC)
2148.25 $
Tax included
The Sony a7C II keeps the slim, travel-friendly look of the original a7C and adds more resolution, stronger autofocus, more effective in-body stabilization, and upgraded video features. It remains a compact, everyday full-frame camera that is easy to carry all day, but now with performance that better suits serious hybrid shooters. The back-illuminated design boosts resolution without sacrificing sensitivity. With an ISO range of 100–51,200 (expandable to 50–204,800 for stills), the camera delivers strong low-light performance, minimal noise, and wide dynamic range.
Sony Alpha a7C II Body (Black) (SKU ILCE7CM2B.CEC)
2148.25 $
Tax included
The Sony a7C II keeps the slim, travel-friendly look of the original a7C and adds more resolution, stronger autofocus, more effective in-body stabilization, and upgraded video features. It remains a compact, everyday full-frame camera that is easy to carry all day, but now with performance that better suits serious hybrid shooters. The back-illuminated design boosts resolution without sacrificing sensitivity. With an ISO range of 100–51,200 (expandable to 50–204,800 for stills), the camera delivers strong low-light performance, minimal noise, and wide dynamic range.
Sony Alpha a7C Body (Silver) (SKU ILCE7CS.CEC)
1551.78 $
Tax included
The Silver Sony Alpha a7C combines the image quality and benefits of a full-frame camera with a compact, travel-friendly body. Using a 24.2MP Exmor R back-illuminated CMOS sensor, the a7C is designed as a true hybrid, handling both photo and video with ease while remaining small and light enough for everyday use. The full-frame sensor and BIONZ X image processor deliver up to 15 stops of dynamic range, UHD 4K video recording, and an extended ISO range from 50 to 204800. Continuous shooting up to 10 fps makes it suitable for capturing moving subjects.
Sony Alpha a7C Body (Black) (SKU ILCE7CB.CEC)
1551.78 $
Tax included
The black Sony Alpha a7C combines the image quality and benefits of a full-frame camera with a compact, travel-friendly body. Using a 24.2MP Exmor R back-illuminated CMOS sensor, the a7C is designed as a true hybrid, handling both photo and video with ease while remaining small and light enough for everyday use. The full-frame sensor and BIONZ X image processor deliver up to 15 stops of dynamic range, UHD 4K video recording, and an extended ISO range from 50 to 204800. Continuous shooting up to 10 fps makes it suitable for capturing moving subjects.
Sony Alpha a7 V Camera Body (SKU ILCE7M5B.CEC)
2934.08 $
Tax included
The Sony a7 V is a highly capable hybrid mirrorless camera designed to do a bit of everything and do it well. It delivers strong still-photo performance, advanced video features, and incorporates the latest AI-based subject recognition and autofocus technology from Sony’s flagship models. A true workhorse for content creators, it is built to handle fast action photography, daily vlogging, and full multimedia coverage of events without feeling oversized or overcomplicated.
Sony Alpha a7 III Camera with 28-70mm Lens (SKU ILCE7M3KB.CEC)
1324.55 $
Tax included
The Sony Alpha a7 III is a versatile full-frame mirrorless camera designed for both photography and video in many different shooting environments. Its updated 24.2MP Exmor R back-illuminated CMOS sensor, paired with the BIONZ X image processor, delivers improved speed, better low-light performance, and cleaner image quality. The camera can shoot at up to 10 frames per second with continuous autofocus and auto exposure, making it suitable for capturing fast action. The enhanced Fast Hybrid AF system combines 693 phase-detection points with 425 contrast-detection areas for fast, accurate focus and dependable subject tracking across a wide area of the frame.
Sony Alpha a7 III Camera with 24-105mm Lens (SKU ILCE7M3GBDI.EU)
2153.93 $
Tax included
The Sony Alpha a7 III is a versatile full-frame mirrorless camera designed for both photo and video in a wide range of shooting situations. Its updated 24.2MP Exmor R back-illuminated CMOS sensor and BIONZ X image processor deliver faster performance, better low-light results, and improved autofocus. The camera can shoot continuously at up to 10 frames per second, with reliable subject tracking and wide frame coverage. The refined Fast Hybrid AF system combines 693 phase-detection points and 425 contrast-detection areas to quickly and accurately lock focus in many lighting conditions while maintaining focus on moving subjects.
Sony Alpha a6700 with 16-50mm Lens (SKU ILCE6700KB.CEC)
1608.58 $
Tax included
The Sony a6700 Mirrorless Camera combines technology from Sony’s Cinema Line, the image quality of the α-series, and advanced AI-based recognition into a compact, lightweight body. It delivers powerful and flexible imaging for serious content creators. With its 26.0MP back-illuminated Exmor R CMOS sensor and BIONZ XR processor, the camera is lighter than its predecessor yet capable of continuous still shooting at up to 11 fps and oversampled UHD 4K video from 6K. It is designed as a versatile all-in-one tool for creatives who shoot both photos and video.
Sony Alpha a6700 Body (SKU ILCE6700B.CEC)
1513.9 $
Tax included
The Sony a6700 Mirrorless Camera is a compact blend of Sony Cinema Line technology, α-series still-image quality, and advanced AI-based recognition features. It is designed for ambitious content creators who need both power and portability. With its latest 26.0MP back-illuminated Exmor R CMOS sensor and BIONZ XR processor, the camera delivers high performance while weighing less than its predecessor. It can shoot continuous stills at up to 11 fps without strain and record stress-free UHD 4K video oversampled from 6K, making it a versatile multi-tool for creators with many roles.
Sony Alpha a6400 zoom kit with 18-135mm (SKU ILCE6400AMB.CEC)
1093.53 $
Tax included
The a6400 pairs a small, lightweight design with fast performance and features commonly found in full-frame cameras. Whether shooting stills, videos, creative compositions, or casual selfies, it produces beautiful images ready to share anytime. The advanced AF system accurately detects and tracks subjects, keeping them sharply in focus. Focus points are densely distributed across roughly 84% of the frame to help capture subjects quickly. The Fast Hybrid AF system blends phase-detection and contrast-detection technologies for rapid, precise focusing.
Sony Alpha a1 II Body (SKU ILCE1M2B.CEC)
7332.85 $
Tax included
The Sony a1 II is the second generation of Sony’s flagship full-frame mirrorless camera. It combines a 50.1MP stacked Exmor RS CMOS sensor, the powerful BIONZ XR processing engine, and a dedicated AI unit to deliver very high resolution, extreme shooting speed, and advanced subject recognition. It is designed to maximise capture success in demanding professional stills and video workflows, while also improving efficiency from shooting through to delivery.
Sony Advanced Kit for Dental Photography (SKU BUN-S-DAK)
4164.9 $
Tax included
The Sony Alpha a7 IV is a fourth-generation full-frame hybrid camera designed for both serious photography and video work. At its core is a newly developed 33MP Exmor R back-illuminated CMOS sensor paired with the flagship-level BIONZ XR processor, inherited from the Alpha 1. The sensor and processor also power Sony’s advanced AI-based autofocus system with Real-time Eye AF and Real-time Tracking, making subject detection and tracking highly intuitive and reliable. The a7 IV’s body has been updated with a higher-resolution 3.68m-dot EVF, a fully articulating vari-angle touchscreen LCD, and dual memory card slots (one of which supports both CFexpress Type A and SD UHS-II).
Sigma FP L digital camera (SKU SIOB-C44900)
2178.55 $
Tax included
The Sigma fp L is built around a 61MP full-frame backside-illuminated CMOS sensor (effective 61MP, 9520 x 6328), delivering extremely detailed still images and high-quality video. The BSI design improves light gathering, reduces noise, and maintains accurate color and smooth tones, even in low-light conditions. Native ISO sensitivity runs from 100 to 25,600, with an extended range of ISO 6 to 102,400 to suit a wide variety of shooting environments. Continuing the fp series’ modular philosophy, the fp L keeps the same compact, rectangular body that is easy to adapt into rigs for cinema use or keep stripped-down for travel and everyday photography.
Sigma fp digital camera + 45/2.8 dg dn (SKU SIFP-1A900)
2450.51 $
Tax included
The Sigma fp is equipped with a back-illuminated 35mm full-frame Bayer sensor with 24.6 effective megapixels, allowing it to capture high-resolution stills and video with excellent detail and tonal range. The camera’s front and rear panels are made from die-cast aluminum, providing a strong, durable structure while helping to dissipate heat efficiently. This design keeps the overall weight low without sacrificing toughness. Inspired by professional cinema cameras, a large heat sink is installed between the LCD and the camera body.
Sigma FP (SKU DC43900)
2032.74 $
Tax included
The Sigma fp is a full-frame mirrorless camera that delivers high-end still and video performance in a remarkably compact body weighing under one pound. It uses a 24.6MP back-illuminated Bayer CMOS sensor with 14-bit color depth, digital image stabilization for video, and Leica’s L-mount lens interface. The camera’s fully electronic shutter provides silent, vibration-free operation and allows capture of raw and JPEG images at up to 6000 x 4000 resolution. Continuous shooting is possible at up to 18 fps.