New products

Sigma BF Digital Camera Black (SKU SIOB-C46900)
8134.06 AED
Tax included
The Sigma BF Mirrorless Camera is a 24.6MP full-frame L-mount camera designed to make image-making as intuitive and direct as possible. With a clean, minimal interface, hybrid autofocus, and 6K video recording, it combines high-end performance with a radically simplified user experience. The Sigma BF rethinks the mirrorless camera from the ground up. Every element—from the body shape to the on-screen interface—is designed to remove friction between the photographer and the subject, helping you stay focused on what’s happening in front of the lens.
Ricoh GR IV (SKU 01552)
5216.34 AED
Tax included
Designed as “the ultimate snap shooter,” the Ricoh GR IV is the latest generation of the GR compact fixed-lens series, known for its excellent image quality, sharp prime lens, and true pocketability. This model introduces a new 25.7MP BSI CMOS sensor, a newly designed 28mm-equivalent lens, improved autofocus and Shake Reduction, significantly more internal memory, a new higher-capacity battery, refined focusing and shooting modes, and an all-new GR WORLD app for wireless control and image sharing.
Ricoh GR IIIx HDF EU (SKU RI-01282)
4520.85 AED
Tax included
The Ricoh GR IIIx HDF was developed in response to photographers who wanted a GR-series camera that offers a fresh perspective compared to the GR III. It uses a newly designed 26.1mm GR lens that provides a 40mm angle of view (in 35mm terms), a focal length that closely matches natural human vision and gives a different, more intimate look for everyday and street photography. This special HDF version adds a built-in Highlight Diffusion Filter, giving you a new way to render light and highlights directly in-camera.
Ricoh GR IIIx (SKU 15285)
4385.21 AED
Tax included
The Ricoh GR IIIx is a compact, high-performance camera designed for photographers who want outstanding image quality, fast operation, and true pocketability. It features a newly developed 26.1mm lens that delivers a 40mm equivalent angle of view in 35mm terms. This standard focal length is close to natural human vision and produces a different, more intimate look for street and everyday photography. Inside, the camera uses a 24.2MP APS-C CMOS sensor and the GR Engine 6 to maximize resolving power and fine detail. 
Ricoh GR III HDF EU (SKU RI-01271)
4346.97 AED
Tax included
The GR III HDF is designed as the ultimate snapshot camera for today’s photographers. Staying true to the GR concept of outstanding image quality, fast response, and high portability, this latest model uses a completely updated core: a new lens, new image sensor, and new imaging engine. Despite being even more compact than its predecessor, the GR III HDF houses a large APS-C CMOS sensor with approximately 24.24 effective megapixels, delivering high-resolution images with fine detail. A fast start-up time of about 0.8 seconds allows you to react quickly and capture moments as they happen.
Ricoh GR III (SKU 15038)
3912.27 AED
Tax included
The Ricoh GR III is the long-awaited next model in the popular GR series of fast, compact cameras. It continues the GR tradition as a genuinely pocketable camera that still delivers excellent image quality, rapid performance, and high portability. With a redesigned imaging system, the GR III uses a 24.2MP APS-C CMOS sensor and the GR Engine 6 to produce smooth tonal gradation, rich colors, and high sensitivity from ISO 100 to 102400. It can capture high-resolution 14-bit DNG or JPEG stills and also record Full HD video. 
Ricoh G900SE (SKU 162107)
3531.48 AED
Tax included
The Ricoh G900 is a tough, worksite-focused digital camera that combines a highly durable build with flexible imaging and a rich set of professional features. It is designed for demanding environments such as civil engineering, construction, disaster response, manufacturing, and indoor industrial sites. The camera uses a 20MP back-illuminated CMOS sensor to capture high-resolution still images and UHD 4K 30p video. Its ISO range of 125–25,600 supports shooting in a wide variety of lighting conditions. 
Panasonic S9 + 28-200mm/ F4-7.1 Jet Black (SKU DC-S9HE-K)
8690.45 AED
Tax included
The LUMIX S9 is the smallest and lightest full-frame mirrorless camera in the LUMIX S series. Available in Jet Black, Crimson Red, Dark Olive, and Night Blue, it combines a stylish design with serious imaging performance, making it an ideal everyday and travel companion. A 24 MP full-frame sensor, equivalent to the one used in the LUMIX S5II, works with the latest image engine to deliver detailed images with natural color and smooth tonal gradation. The camera uses Phase Detection Auto-Focus for fast, accurate subject tracking, and Active I.S. stabilization to greatly reduce blur from camera shake, even when shooting handheld. 
Panasonic S9 + 18-40mm F4.5-6.3 Jet Black (SKU DC-S9NE-K)
4169.6 AED
Tax included
A lightweight, full-frame setup designed for creators on the move, this kit combines the compact Lumix S9 mirrorless camera with the world’s lightest full-frame zoom lens, the Lumix S 18–40mm f/4.5–6.3. It is an ideal everyday and travel-ready system for photo, video, and social media content. The Lumix S9 is the smallest and lightest full-frame mirrorless camera in the Lumix S series. Compact and stylish, it is designed to be a constant companion for content creation on the go. Inside, it uses a 24 MP full-frame sensor similar to the one found in the Lumix S5II, paired with the latest processing engine.
Panasonic S9 + 18-40mm F4.5-6.3 Dark Olive (SKU DC-S9NE-G)
4169.6 AED
Tax included
A lightweight, full-frame setup designed for creators on the move, this kit combines the compact Lumix S9 mirrorless camera with the world’s lightest full-frame zoom lens, the Lumix S 18–40mm f/4.5–6.3. It is an ideal everyday and travel-ready system for photo, video, and social media content. The Lumix S9 is the smallest and lightest full-frame mirrorless camera in the Lumix S series. Compact and stylish, it is designed to be a constant companion for content creation on the go. Inside, it uses a 24 MP full-frame sensor similar to the one found in the Lumix S5II, paired with the latest processing engine.
Panasonic S9 + 18-40mm F4.5-6.3 Classical Blue (SKU DC-S9NE-A)
4169.6 AED
Tax included
A lightweight, full-frame setup designed for creators on the move, this kit combines the compact Lumix S9 mirrorless camera with the world’s lightest full-frame zoom lens, the Lumix S 18–40mm f/4.5–6.3. It is an ideal everyday and travel-ready system for photo, video, and social media content. The Lumix S9 is the smallest and lightest full-frame mirrorless camera in the Lumix S series. Compact and stylish, it is designed to be a constant companion for content creation on the go. Inside, it uses a 24 MP full-frame sensor similar to the one found in the Lumix S5II, paired with the latest processing engine.
Panasonic S9 + 18-40mm F4.5-6.3 Black Silver (SKU DC-S9NE-SA)
4169.6 AED
Tax included
A lightweight, full-frame setup designed for creators on the move, this kit combines the compact Lumix S9 mirrorless camera with the world’s lightest full-frame zoom lens, the Lumix S 18–40mm f/4.5–6.3. It is an ideal everyday and travel-ready system for photo, video, and social media content. The Lumix S9 is the smallest and lightest full-frame mirrorless camera in the Lumix S series. Compact and stylish, it is designed to be a constant companion for content creation on the go. Inside, it uses a 24 MP full-frame sensor similar to the one found in the Lumix S5II, paired with the latest processing engine.
Panasonic S5 II X with 50mm Lens + DMW-XLR1 (SKU BUN1-DC-S5M2XCE-XLR1)
10075.41 AED
Tax included
The Panasonic Lumix S5 IIX is a second-generation full-frame mirrorless camera aimed at professional content creators who need high-quality stills, advanced video features, and reliable livestreaming. It uses a newly designed sensor and an updated L2 image processor and is the first Lumix camera to include Phase Hybrid AF, providing very fast and precise autofocus. With its 24.2MP sensor and enhanced processing power, the S5 IIX can record 6K video for up to 30 minutes and offers unlimited 4K recording. 
Panasonic S5 II X with 50mm Lens (SKU DC-S5M2XCE)
6603.91 AED
Tax included
The Panasonic Lumix S5 IIX is a second-generation full-frame mirrorless camera made for professional content creators who need excellent stills, advanced video tools, and integrated livestreaming. It uses a newly designed sensor and an updated L2 image processor and is the first Lumix camera to feature Phase Hybrid AF, delivering very fast and accurate autofocus. Using its 24.2MP sensor and improved processor, the S5 IIX can record 6K video for up to 30 minutes and supports unlimited 4K recording.
Panasonic S5 II X with 24-105 F4 Lens (SKU DC-S5M2XME)
11472.52 AED
Tax included
This kit combines the second-generation Panasonic Lumix S5 IIX full-frame mirrorless camera with the Lumix S 24–105mm f/4 Macro O.I.S. zoom lens, creating a versatile setup for stills, video, and hybrid full-frame content creation. The Lumix S5 IIX is designed for professional creators who need excellent still performance, advanced video options, and built-in livestreaming. It features a newly developed sensor and updated L2 processing engine and is the first Lumix camera to use Phase Hybrid AF, delivering fast and accurate autofocus. 
Panasonic S5 II X with 20-60mm Lens + 70-300mm f4.5-5.6 Macro OIS L-Mount (SKU BUN-DC-S5M2XKE)
12512.32 AED
Tax included
The second-generation Panasonic Lumix S5 IIX is designed for professional content creators who need excellent still-image quality, advanced video tools, and built-in livestreaming. It features a newly designed sensor and updated L2 image processor and is the first Lumix camera to offer Phase Hybrid AF, providing fast and precise autofocus. With its 24.2MP sensor and enhanced processor, the camera records 6K video for up to 30 minutes and offers unlimited 4K recording. Optimized for video, the S5 IIX also includes a new Active I.S. system that improves stabilization, especially when shooting handheld or while walking.
Panasonic S5 II X with 20-60mm Lens (SKU DC-S5M2XKE)
6603.91 AED
Tax included
The second-generation Panasonic Lumix S5 IIX is built for professional content creators who demand excellent still-image quality, advanced video tools, and reliable livestreaming. It uses a newly designed sensor and upgraded L2 image processor, and it is the first Lumix camera to feature Phase Hybrid AF, delivering fast, precise autofocus. With its 24.2MP sensor and enhanced processor, the camera can record 6K video for up to 30 minutes and offers unlimited 4K recording. Optimized especially for video, the S5 IIX also includes a new Active I.S. system, which provides improved stabilization for handheld and walking shots.
Panasonic S5 II X with 20-60mm and 50mm Lens (SKU DC-S5M2XWE)
6951.67 AED
Tax included
The Panasonic Lumix S5 IIX is a second-generation full-frame mirrorless camera made for professional content creators who need high-quality stills, advanced video tools, and smooth livestreaming. It features a newly designed sensor and updated L2 image processor, and it is the first Lumix camera to use Phase Hybrid AF for fast, accurate autofocus. With its 24.2MP sensor and enhanced processing power, the S5 IIX can record 6K video for up to 30 minutes and offers unlimited 4K recording. The camera is also optimized for video with a new Active I.S. system that improves stabilization during handheld and walking shots.
Panasonic S5 II X with 20-60mm and 50mm + DMW-XLR1 (SKU BUN1-DC-S5M2XWE-XLR1)
11118.66 AED
Tax included
The Panasonic Lumix S5 IIX is a second-generation full-frame mirrorless camera created for professional content creators who need powerful still-image performance, advanced video capabilities, and dependable livestreaming tools. It features a newly designed sensor paired with an updated L2 image processing engine and is the first Lumix camera to include Phase Hybrid AF, providing very fast and precise autofocus. With its 24.2MP sensor and enhanced processor, the S5 IIX can record 6K video for up to 30 minutes and offers unlimited 4K video recording. 
Panasonic S5 II X with 20-60mm + S 85mm f1.8 (SKU BUN1-DC-S5M2XKE-S85ME)
10857.87 AED
Tax included
The Panasonic Lumix S5 IIX is a second-generation full-frame mirrorless camera designed for professional content creators who need high-quality stills, advanced video tools, and reliable livestreaming. It uses a newly developed sensor and an updated L2 image processing engine and is the first Lumix camera to feature Phase Hybrid AF, delivering fast and highly accurate autofocus. With its 24.2MP sensor and powerful processor, the camera can record 6K video for up to 30 minutes and offers unlimited 4K recording.
Panasonic S5 II X with 18-40mm Lens (SKU DC-S5M2XNE)
6256.14 AED
Tax included
The Panasonic Lumix S5 IIX is a second-generation full-frame mirrorless camera designed for professional content creators who need high-quality still images, advanced video features, and reliable livestreaming tools. It uses a newly designed sensor and an upgraded L2 image processing engine, making it the first Lumix camera to offer Phase Hybrid AF for very fast and precise autofocus. With its 24.2MP sensor and powerful processor, the camera can record 6K video for up to 30 minutes and offers unlimited 4K recording.
Panasonic S5 II X with 18-40mm + S 85mm f1.8 (SKU BUN1-DC-S5M2XNE-S85ME)
10941.33 AED
Tax included
Designed for professional content creators who need strong still-photo performance, advanced video tools, and livestreaming capabilities, the Panasonic Lumix S5 IIX offers a range of updated features to elevate your production. It incorporates a newly developed sensor and an upgraded L2 processing engine, making it the first Lumix camera to include Phase Hybrid AF for noticeably faster and more precise autofocus. With its 24.2MP sensor and enhanced processor, the S5 IIX can record 6K video for up to 30 minutes and unlimited 4K video. 
Panasonic S5 II X with 14-28mm Lens (SKU DC-S5M2XR-KIT)
9733.74 AED
Tax included
The second-generation Panasonic Lumix S5 IIX is built for professional content creators who need high-quality still photos, advanced video options, and reliable livestreaming. It uses a newly designed sensor and an updated L2 image processor and is the first Lumix camera to feature a Phase Hybrid AF system for fast and accurate autofocus. With its 24.2MP sensor and powerful processor, the camera can record 6K video for up to 30 minutes and offers unlimited 4K recording. Designed with video in mind, it also includes a new Active I.S. system that improves stabilization for handheld and walking shots while recording.
Panasonic S5 II X Body (SKU DC-S5M2XE)
5908.38 AED
Tax included
The second-generation Panasonic Lumix S5 IIX is built for professional content creators who need high-quality still images, advanced video functions, and reliable livestreaming. It features a newly designed sensor and upgraded L2 image processor, making it the first Lumix camera to use Phase Hybrid AF for fast, accurate autofocus. Using its 24.2MP sensor and improved processor, the camera can record 6K video for up to 30 minutes and offers unlimited 4K video recording. The body is optimized for video work and includes a new Active I.S. system that improves stabilization for handheld and walking shots while filming.