New products

Sony RX1R III Premium Compact Camera (DSCRX1RM3B.CEC)
New
Sony RX1R III Premium Compact Camera (DSCRX1RM3B.CEC)
48433.55 kr
Tax included
The Sony RX1R III is a compact, always-with-you full-frame camera whose performance rivals Sony’s professional mirrorless models. Now in its third generation, it combines a higher-resolution 61MP sensor, faster autofocus, better video capabilities, an updated body, a larger battery, and the beloved ZEISS Sonnar T* 35mm f/2 fixed lens. It is designed as a high-performance companion camera, blending outstanding image quality with a truly portable form factor. Using the same 61MP full-frame Exmor R back-illuminated CMOS sensor found in the a7R V and a7CR, the RX1R III produces incredibly detailed images with high clarity, low noise, and up to 15 stops of dynamic range.
Buy Details
Add to cart View details  
Sony RX100 VII (SKU DSCRX100M7AB.CE3)
New
Sony RX100 VII (SKU DSCRX100M7AB.CE3)
10866.12 kr
Tax included
The Sony RX100 VII delivers professional-level tools for both stills and video in a pocket-sized body. It’s designed to satisfy photographers, creators, and vloggers who need fast performance, strong autofocus, flexible video options, and excellent image quality in a camera you can always carry with you. Despite its compact size, the RX100 VII includes everything needed to create high-quality images and video. The 24–200 mm zoom lens offers a wide-to-telephoto range in one body, while 0.02-second autofocus, Real-time Tracking, Real-time Eye AF, improved stabilisation, and an external microphone input make it a powerful tool for serious shooting and vlogging.
Buy Details
Add to cart View details  
Sony ILX-LR1 Industrial Camera (SKU ILXLR1.CE7)
New
Sony ILX-LR1 Industrial Camera (SKU ILXLR1.CE7)
35662.19 kr
Tax included
The Sony ILX-LR1 Industrial Camera combines a high-resolution full-frame sensor with an ultra-light, modular body designed for integration into drones and industrial systems. It delivers detailed 4K imagery while weighing under 9 oz, and uses a Sony E-mount so you can choose from a wide range of lenses. Despite its compact size, it includes multiple control options, HDMI and USB-C outputs, an SD card slot, and terminal-based power and remote control interfaces. The ILX-LR1 is significantly lighter than conventional Alpha cameras, making it ideal for inspection, surveying, mapping, and other industrial tasks.
Buy Details
Add to cart View details  
Sony Basic Kit 2 for Dental Photography (SKU BUN-S-DBO2)
New
Sony Basic Kit 2 for Dental Photography (SKU BUN-S-DBO2)
19137.88 kr
Tax included
The Sony Alpha a6400 is a compact APS-C mirrorless camera that brings many high-end features from Sony’s full-frame line into a smaller, more portable body. It offers autofocus acquisition as fast as 0.02 seconds, Real-time Eye AF and Real-time Tracking, high-speed continuous shooting up to 11 fps (with AF/AE), silent shooting up to 8 fps, an upgraded BIONZ X image processor, a 180° tilting touchscreen, UHD 4K video with full pixel readout and no pixel binning, and in-camera interval recording for time-lapse videos.
Buy Details
Add to cart View details  
Sony Basic Kit 1 for Dental Photography (SKU BUN-S-DBO1)
New
Sony Basic Kit 1 for Dental Photography (SKU BUN-S-DBO1)
16744.38 kr
Tax included
The Sony ZV-E10 is a mirrorless camera designed specifically for vloggers and content creators. It combines a large APS-C sensor, interchangeable lenses, and creator-focused tools to offer better image quality, more control, and far greater flexibility than a typical smartphone. Inspired by the ZV-1, the ZV-E10 continues the idea of a camera built around vlogging. It is compact and lightweight but includes features that make solo shooting easier, such as a fully articulating screen for self-framing, an integrated directional microphone optimized for front-facing audio, and dedicated modes like Background Defocus and Product Showcase to highlight subjects quickly and easily.
Buy Details
Add to cart View details  
Sony Alpha a9 mkII Body (SKU ILCE9M2B.CEC)
New
Sony Alpha a9 mkII Body (SKU ILCE9M2B.CEC)
47054.89 kr
Tax included
The Sony Alpha a9 II is the second generation of Sony’s pro-speed full-frame mirrorless line. It builds on the original a9 by keeping the same 24.2MP stacked Exmor RS BSI CMOS sensor and BIONZ X processor, but adds faster workflow tools, better connectivity, and a more refined body design. The camera can shoot silently at up to 20 frames per second with the electronic shutter, or up to 10 fps with the mechanical shutter, across a wide ISO range that extends to ISO 204800 (expanded). 
Buy Details
Add to cart View details  
Sony Alpha a9 III Body (SKU ILCE9M3B.CEC)
New
Sony Alpha a9 III Body (SKU ILCE9M3B.CEC)
63665.33 kr
Tax included
The Alpha 9 III introduces a breakthrough full-frame global shutter image sensor with approximately 24.6 effective megapixels, a stacked CMOS design, and integrated memory. This advanced structure provides high resolution paired with remarkable speed. Because the sensor uses a true global shutter, fast-moving subjects can be captured without distortion, even during rapid movement. The stacked design also enables extremely fast A/D conversion with minimal delay. Combined with the powerful BIONZ XR processing engine, the camera supports continuous shooting up to 120 frames per second while maintaining accurate focus thanks to dense phase-detection AF coverage, sophisticated AI tracking, and broad subject-recognition capabilities.
Buy Details
Add to cart View details  
Sony Alpha A7S III + Sony XLR-K3M Adapter Kit (SKU BUN-A7SIIIXLRK3M)
New
Sony Alpha A7S III + Sony XLR-K3M Adapter Kit (SKU BUN-A7SIIIXLRK3M)
44295.25 kr
Tax included
The Sony Alpha A7S III is a full-frame mirrorless camera designed for filmmakers and content creators who need high sensitivity, wide dynamic range, and professional video features in a compact body. It continues the strengths of the S series, adding a powerful new processing engine, advanced autofocus, in-body image stabilisation, and 4K recording up to 120p. The camera uses a newly developed 12.1MP back-illuminated full-frame Exmor R CMOS sensor with up to twice the readout speed of the A7S II.
Buy Details
Add to cart View details  
Sony Alpha a7CR Body (Silver) (SKU ILCE7CRS.CEC)
New
Sony Alpha a7CR Body (Silver) (SKU ILCE7CRS.CEC)
34896.24 kr
Tax included
The Silver Sony a7CR is a compact mirrorless camera that delivers professional image quality in a body designed for all-day carry. It uses the same 61MP full-frame sensor and BIONZ XR processor found in Sony’s higher-end models, combining high resolution, strong processing power, and portability. The sensor design includes a copper wiring layer for faster data readout, enabling 14-bit high-resolution stills. The native ISO range is 100–32000, expandable to 50–102400 for stills. The BIONZ XR engine provides up to 8 times more processing power than previous generations.
Buy Details
Add to cart View details  
Sony Alpha a7CR Body (Black) (SKU ILCE7CRB.CEC)
New
Sony Alpha a7CR Body (Black) (SKU ILCE7CRB.CEC)
34896.24 kr
Tax included
The black Sony a7CR is a compact mirrorless camera that delivers professional image quality in a body designed for all-day carry. It uses the same 61MP full-frame sensor and BIONZ XR processor found in Sony’s higher-end models, combining high resolution, strong processing power, and portability. The sensor design includes a copper wiring layer for faster data readout, enabling 14-bit high-resolution stills. The native ISO range is 100–32000, expandable to 50–102400 for stills. The BIONZ XR engine provides up to 8 times more processing power than previous generations.
Buy Details
Add to cart View details  
Sony Alpha a7C with FE 28-60mm f/4-6.3 (Silver) (SKU ILCE7CLS.CEC)
New
Sony Alpha a7C with FE 28-60mm f/4-6.3 (Silver) (SKU ILCE7CLS.CEC)
18084.73 kr
Tax included
The Silver Sony Alpha a7C combines the benefits of a full-frame sensor with a highly portable, streamlined body. With its 24.2MP Exmor R BSI CMOS sensor, the camera is built for both photography and video while remaining convenient enough for everyday carry. Its full-frame sensor and BIONZ X processor deliver up to 15 stops of dynamic range, UHD 4K video recording, extended ISO sensitivity from 50 to 204800, and continuous shooting up to 10 fps for capturing fast-moving subjects. The sensor integrates a Fast Hybrid AF system that uses 693 phase-detection points and 425 contrast-detection areas for fast and accurate focusing.
Buy Details
Add to cart View details  
Sony Alpha a7C with FE 28-60mm f/4-6.3 (Black) (SKU ILCE7CLB.CEC)
New
Sony Alpha a7C with FE 28-60mm f/4-6.3 (Black) (SKU ILCE7CLB.CEC)
18084.73 kr
Tax included
The black Sony Alpha a7C combines the benefits of a full-frame sensor with a highly portable, streamlined body. With its 24.2MP Exmor R BSI CMOS sensor, the camera is built for both photography and video while remaining convenient enough for everyday carry. Its full-frame sensor and BIONZ X processor deliver up to 15 stops of dynamic range, UHD 4K video recording, extended ISO sensitivity from 50 to 204800, and continuous shooting up to 10 fps for capturing fast-moving subjects. The sensor integrates a Fast Hybrid AF system that uses 693 phase-detection points and 425 contrast-detection areas for fast and accurate focusing.
Buy Details
Add to cart View details  
Sony Alpha a7C II with SEL2860 Lens Kit (Silver) (SKU ILCE7CM2LS.CEC)
New
Sony Alpha a7C II with SEL2860 Lens Kit (Silver) (SKU ILCE7CM2LS.CEC)
24453.88 kr
Tax included
The Sony a7C II builds on the slim, full-frame design of the first-generation a7C and adds higher resolution, more advanced autofocus, improved in-body image stabilization, and stronger video features. It keeps the same compact, everyday carry form factor while offering performance that suits serious hybrid photo and video work. The a7C II uses a 33MP full-frame Exmor R back-illuminated CMOS sensor working together with a BIONZ XR processor. This combination supports 10-bit 4K recording at up to 30 fps and continuous still shooting up to 10 fps with full AF and AE, using either the mechanical or electronic shutter.
Buy Details
Add to cart View details  
Sony Alpha a7C II with SEL2860 Lens Kit (Black) (SKU ILCE7CM2LB.CEC)
New
Sony Alpha a7C II with SEL2860 Lens Kit (Black) (SKU ILCE7CM2LB.CEC)
24453.88 kr
Tax included
The Sony a7C II builds on the slim, full-frame design of the first-generation a7C and adds higher resolution, more advanced autofocus, improved in-body image stabilization, and stronger video features. It keeps the same compact, everyday carry form factor while offering performance that suits serious hybrid photo and video work. The a7C II uses a 33MP full-frame Exmor R back-illuminated CMOS sensor working together with a BIONZ XR processor. This combination supports 10-bit 4K recording at up to 30 fps and continuous still shooting up to 10 fps with full AF and AE, using either the mechanical or electronic shutter.
Buy Details
Add to cart View details  
Sony Alpha a7C II Body (Silver) (SKU ILCE7CM2S.CEC)
New
Sony Alpha a7C II Body (Silver) (SKU ILCE7CM2S.CEC)
21716.58 kr
Tax included
The Sony a7C II keeps the slim, travel-friendly look of the original a7C and adds more resolution, stronger autofocus, more effective in-body stabilization, and upgraded video features. It remains a compact, everyday full-frame camera that is easy to carry all day, but now with performance that better suits serious hybrid shooters. The back-illuminated design boosts resolution without sacrificing sensitivity. With an ISO range of 100–51,200 (expandable to 50–204,800 for stills), the camera delivers strong low-light performance, minimal noise, and wide dynamic range.
Buy Details
Add to cart View details  
Sony Alpha a7C II Body (Black) (SKU ILCE7CM2B.CEC)
New
Sony Alpha a7C II Body (Black) (SKU ILCE7CM2B.CEC)
21716.58 kr
Tax included
The Sony a7C II keeps the slim, travel-friendly look of the original a7C and adds more resolution, stronger autofocus, more effective in-body stabilization, and upgraded video features. It remains a compact, everyday full-frame camera that is easy to carry all day, but now with performance that better suits serious hybrid shooters. The back-illuminated design boosts resolution without sacrificing sensitivity. With an ISO range of 100–51,200 (expandable to 50–204,800 for stills), the camera delivers strong low-light performance, minimal noise, and wide dynamic range.
Buy Details
Add to cart View details  
Sony Alpha a7C Body (Silver) (SKU ILCE7CS.CEC)
New
Sony Alpha a7C Body (Silver) (SKU ILCE7CS.CEC)
15686.89 kr
Tax included
The Silver Sony Alpha a7C combines the image quality and benefits of a full-frame camera with a compact, travel-friendly body. Using a 24.2MP Exmor R back-illuminated CMOS sensor, the a7C is designed as a true hybrid, handling both photo and video with ease while remaining small and light enough for everyday use. The full-frame sensor and BIONZ X image processor deliver up to 15 stops of dynamic range, UHD 4K video recording, and an extended ISO range from 50 to 204800. Continuous shooting up to 10 fps makes it suitable for capturing moving subjects.
Buy Details
Add to cart View details  
Sony Alpha a7C Body (Black) (SKU ILCE7CB.CEC)
New
Sony Alpha a7C Body (Black) (SKU ILCE7CB.CEC)
15686.89 kr
Tax included
The black Sony Alpha a7C combines the image quality and benefits of a full-frame camera with a compact, travel-friendly body. Using a 24.2MP Exmor R back-illuminated CMOS sensor, the a7C is designed as a true hybrid, handling both photo and video with ease while remaining small and light enough for everyday use. The full-frame sensor and BIONZ X image processor deliver up to 15 stops of dynamic range, UHD 4K video recording, and an extended ISO range from 50 to 204800. Continuous shooting up to 10 fps makes it suitable for capturing moving subjects.
Buy Details
Add to cart View details  
Sony Alpha a7 V Camera Body (SKU ILCE7M5B.CEC)
New
Sony Alpha a7 V Camera Body (SKU ILCE7M5B.CEC)
29660.5 kr
Tax included
The Sony a7 V is a highly capable hybrid mirrorless camera designed to do a bit of everything and do it well. It delivers strong still-photo performance, advanced video features, and incorporates the latest AI-based subject recognition and autofocus technology from Sony’s flagship models. A true workhorse for content creators, it is built to handle fast action photography, daily vlogging, and full multimedia coverage of events without feeling oversized or overcomplicated.
Buy Details
Add to cart View details  
Sony Alpha a7 III Camera with 28-70mm Lens (SKU ILCE7M3KB.CEC)
New
Sony Alpha a7 III Camera with 28-70mm Lens (SKU ILCE7M3KB.CEC)
13389.83 kr
Tax included
The Sony Alpha a7 III is a versatile full-frame mirrorless camera designed for both photography and video in many different shooting environments. Its updated 24.2MP Exmor R back-illuminated CMOS sensor, paired with the BIONZ X image processor, delivers improved speed, better low-light performance, and cleaner image quality. The camera can shoot at up to 10 frames per second with continuous autofocus and auto exposure, making it suitable for capturing fast action. The enhanced Fast Hybrid AF system combines 693 phase-detection points with 425 contrast-detection areas for fast, accurate focus and dependable subject tracking across a wide area of the frame.
Buy Details
Add to cart View details  
Sony Alpha a7 III Camera with 24-105mm Lens (SKU ILCE7M3GBDI.EU)
New
Sony Alpha a7 III Camera with 24-105mm Lens (SKU ILCE7M3GBDI.EU)
21774 kr
Tax included
The Sony Alpha a7 III is a versatile full-frame mirrorless camera designed for both photo and video in a wide range of shooting situations. Its updated 24.2MP Exmor R back-illuminated CMOS sensor and BIONZ X image processor deliver faster performance, better low-light results, and improved autofocus. The camera can shoot continuously at up to 10 frames per second, with reliable subject tracking and wide frame coverage. The refined Fast Hybrid AF system combines 693 phase-detection points and 425 contrast-detection areas to quickly and accurately lock focus in many lighting conditions while maintaining focus on moving subjects.
Buy Details
Add to cart View details  
Sony Alpha a6700 with 16-50mm Lens (SKU ILCE6700KB.CEC)
New
Sony Alpha a6700 with 16-50mm Lens (SKU ILCE6700KB.CEC)
16261.07 kr
Tax included
The Sony a6700 Mirrorless Camera combines technology from Sony’s Cinema Line, the image quality of the α-series, and advanced AI-based recognition into a compact, lightweight body. It delivers powerful and flexible imaging for serious content creators. With its 26.0MP back-illuminated Exmor R CMOS sensor and BIONZ XR processor, the camera is lighter than its predecessor yet capable of continuous still shooting at up to 11 fps and oversampled UHD 4K video from 6K. It is designed as a versatile all-in-one tool for creatives who shoot both photos and video.
Buy Details
Add to cart View details  
Sony Alpha a6700 Body (SKU ILCE6700B.CEC)
New
Sony Alpha a6700 Body (SKU ILCE6700B.CEC)
15303.96 kr
Tax included
The Sony a6700 Mirrorless Camera is a compact blend of Sony Cinema Line technology, α-series still-image quality, and advanced AI-based recognition features. It is designed for ambitious content creators who need both power and portability. With its latest 26.0MP back-illuminated Exmor R CMOS sensor and BIONZ XR processor, the camera delivers high performance while weighing less than its predecessor. It can shoot continuous stills at up to 11 fps without strain and record stress-free UHD 4K video oversampled from 6K, making it a versatile multi-tool for creators with many roles.
Buy Details
Add to cart View details  
Sony Alpha a6400 zoom kit with 18-135mm (SKU ILCE6400AMB.CEC)
New
Sony Alpha a6400 zoom kit with 18-135mm (SKU ILCE6400AMB.CEC)
11054.45 kr
Tax included
The a6400 pairs a small, lightweight design with fast performance and features commonly found in full-frame cameras. Whether shooting stills, videos, creative compositions, or casual selfies, it produces beautiful images ready to share anytime. The advanced AF system accurately detects and tracks subjects, keeping them sharply in focus. Focus points are densely distributed across roughly 84% of the frame to help capture subjects quickly. The Fast Hybrid AF system blends phase-detection and contrast-detection technologies for rapid, precise focusing.
Buy Details
Add to cart View details